PROXY WELLNESS UNVEILS REFRESHED PACKAGING AT MEMENTO GALLERY
Proxy Wellness gathered Atlanta’s community at Memento for a two-part celebration marking the unveiling of the brand’s refreshed packaging and renewed mission. Founded by mental health advocate and CEO Roxanne Kaiser, Proxy’s clean-label gummy supplements are designed to support stress relief, overwhelm, and everyday calm—now presented in packaging that more clearly reflects the brand’s purpose.
Ahead of the public celebration, Proxy hosted an intimate pre-event dinner honoring a select group of Atlanta wellness voices for a candid conversation around mental health, advocacy, and the evolving role of wellness in everyday life. The dinner included guests such as Melissa Tovar, Bailey Otto (founder of Girls Who Run), Jacob Abrams Cohen, Jackson Ford (founder of Roeme), Kelly Chase, and others shaping the local wellness space. Design House Weddings and Events were responsible for the tablescapes.
The evening then transitioned into a larger unveiling party that fully activated the space at Memento Gallery. Guests mingled throughout immersive brand moments featuring gummy tastings, a full bar, creative product displays, and photo opportunities, while cookies and popcorn were passed. Thoughtful takeaway bags rounded out the experience, celebrating a meaningful next chapter for Proxy Wellness. While the formulations remain unchanged, the updated packaging—designed by graphic designer Dara Paryas—introduces a refined visual identity rooted in calm and intentionality.
Photos by Brandon Carter and Ashley Hermance.
Fashion influencers Erin Foley and Emily Manns pose for a pic.
Gummy tasting stations were enjoyed by guests throughout the evening.
Robert Gomez and Verena Heinze arrived just in time for the party's peak.
Kirsten Beach and Mike Holloway showcased their street style near the bar.
Roxanne Kaiser, Founder of Proxy Wellness, Serial Entrepreneur and Mental Health Advocate, wore a custom t-shirt dress embroidered with the Proxy logo.
Right to left: Kelly Chase of Netflix’s Love Is Blind S1, Roxanne Kaiser, and fitness influencer Jacob Cohen.
Pictured is Jacob Cohen, Bailey Otto of Girls Who Run and Jack Nauseef.
Honorees pose for a group photo after the dinner.
Roxanne Kaiser alongside graphic designer Dara Paryas, the creative force behind the newly reimagined packaging.
Displays throughout the venue showcased the new packaging.
Right to left: Emily Manns, Erin Foley, Amanda Rose, and Sara Kinskey.
Kelly Chase speaks about the state of mental health at dinner.
Erika Krupansky and Caeb Ziegler stand in front of the gummy station.
Brit A. and Joy Harris pose for a photo together.
Mia Harden arrives at the dinner in a white and brown ensemble.
Jordyn Boscia eats a Proxy Gummy to take the edge off.
The entrance highlighted honorees along the hallway staircase.
The dinner brought together Atlanta’s top wellness voices.
Right to left: Bailey Clemons, Arianna Semenukha, Helen Zhang, Kalana Packard, Brandon Jenkins.
Tori Chapman and Harley Pogue stand in front of Proxy displays.
Founder of Memorable Moments was on site capturing content.
PR Mavens Brooke Qilafi and Kaci Pedersen take a photo together.
Honoree Jayde Powell stunned in a purple coat and matching hair.
